Search Engine Marketing and Conversion Specialist

HAMDEN, CT

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Description

Westaff has a Full Time, Temp to Perm opening with a company in Hamden, CT for a

Search Engine Marketing (SEO) and Conversion Specialist

  • $40-$50/k per year!

POSITION OVERVIEW

Join our growing team and build a career! We need a Search Engine Marketing (SEO) and Conversion Specialist who will increase our online presence, drive organic growth and increase our conversion rate. Candidates should be highly reliable, have great communication skills, and be willing to constantly learn on the job. Experience utilizing Google/Bing Analytics, BrightEdge (or similar) and a CRM software is a big plus.

SCHEDULE

This is a full-time position working with our corporate team.

POSITION RESPONSIBILITIES

As a Search Engine Marketing (SEO) and Conversion Specialist , you are responsible for supporting the Directors and Leaders in various marketing activities that maximize our current and future sales while driving growth. In this role you also are responsible for:

  • Working with internal and agency teams to identify and pursue aggressive new link building opportunities.
  • Tracking, analyzing, and reporting results on campaign performance and keywords.
  • Understanding digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
  • Identifying KPIs and completing work as needed to improve overall search performance.
  • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
  • Working with web marketing teams, ensuring website is optimized for PPC success, SEO performance and increased Conversion rates.
  • Working with design teams to contribute creative direction for SEO and Conversion optimization.
  • Staying current on SEM/SEO/Conversion practices and collaborating with peers on the Digital Marketing team.

 

Job Requirements

CANDIDATE QUALIFICATIONS

Qualified candidates will be willing to learn new programs, processes, and technology. Candidates should be positive, driven and confident individuals that will represent the company and its customers professionally at all times. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Experience with Google/Bing Analytics, Bright Edge or similar SEO Software and Salesforce/Pardot Marketing and CRM software strongly preferred.
  • Project management and team collaboration experience
  • Copy-writing skills and Content Creation
  • Superior research and analytical skills
  • Formulating Digital marketing and SEO strategies
  • Excellent verbal/written and interpersonal skills

Bachelors Degree plus minimum of 2 years experience preferred

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