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Workplace Charity: Build Teamwork and Boost Morale with Giving
 


Happy Holidays - from us to you!  Westaff


Companies are searching for ways to give to their communities this holiday season despite the slow economy.

Many are embracing tried and true approaches — giving trees, food baskets, or "adopting" needy families. Others are opting for new and innovative approaches.

The motive? A recognition that companies can and should play a strong role in building healthy communities — especially when times are tough.

"Employees may be cutting back on how much they can contribute, but they are still trying to contribute something," said Rita Kusler, Chief Financial Officer of the JK Group in Princeton, N.J., an administrator of corporate philanthropy programs.

There's also increasing managerial awareness that a workplace charity campaign or volunteer program can be a huge asset for a business.

"Organized giving can help build a positive company culture by uniting people around a worthy cause," said Anne Wilson, President and CEO of the San Francisco-based United Way of the Bay Area. "It's a great morale booster, a chance for everyone — from administrative assistants to CFOs — to work together on something meaningful and to get to know each other."

"Organized giving can help build a positive company culture by uniting people around a worthy cause."
— Anne Wilson, President and CEO of the San Francisco-based United Way of the Bay Area.

At Westaff, one department annually "adopts" a needy family, said Gail Jern, Westaff's Human Resources Representative. Each employee buys gifts for the family and then the department holds a gift-wrapping party.

"We have chips, dips and snacks in the lunchroom and we look at all the gifts for the family we adopted," Jern said. "It's really true to the meaning of the holidays and it's also quite fun — there's a lot of camaraderie."

More companies are also contributing to the community via volunteerism programs for employees, such as:

  • Working at a food bank or food kitchen during work hours
  • "Adopting" a school and offering surplus supplies or sending volunteer employees to help tutor students
  • Going together to visit a nursing home, sing carols and spend time with the residents.

A recent study by the San Francisco-based Volunteerism Project showed a ten per cent jump in volunteering over the past year.

Cisco, a high-tech company in California's Silicon Valley, took an innovative approach to volunteerism, creating a subsidized employee volunteer program to turn a workforce reduction into an opportunity for employees and the community.

Faced with layoffs in April 2001, Cisco established a "Community Fellowship Program," which hooked up more than 80 laid-off employees with nonprofit groups. During their first year of volunteering, employees received one-third of their Cisco salaries plus benefits. The program gave employees the chance to use their technical skills to help organizations while learning more about the nonprofit sector. It was so successful that Cisco decided to expand it into an on-going leadership development program.

The programs that work best and enjoy long-term success are those that have strong employee involvement and significant company support and promotion, Kusler said.

"Increasingly, employees are playing a more significant role in deciding where a corporation's charitable funds are going," she said.

Companies that are considering setting up a philanthropy program, she said, should follow a few basic rules:

  • Decide what kind of program to pursue. Do you want to create a matching gift fund in which your company matches employee contributions? A company-sponsored volunteer effort? A straightforward employee payroll deduction system?
  • Do some basic research and then set a clear budget. Learn what other companies have done - what has worked and what has not.
  • Use planning and forecasting to set a realistic budget. There's nothing worse than committing to matching your employees' contributions only to discover that you can't follow through because you're over budget.
  • Keep employees involved and informed. Make sure to communicate that employees' input is important.

"These programs look easy from afar, but that's deceptive," Kusler said. "Companies need to clearly communicate to the workforce exactly what they are doing."

 

Web sites:
uwba.com
Easymatch.com

 

 

Ask Ms. Carmen Courtesy - Your Office Etiquette Expert

In the spirit of the holidays, we are tackling the delicate dilemmas that come with soliciting for charitable causes in the workplace. We all want to support noble causes. But beware, Workers, of letting such a campaign dissolve into ignoble behavior. Remember, it's the season for giving, Folks, not getting.

Dear Ms. Courtesy,

What is the proper etiquette for asking for charitable donations and pledges at work? And what is the polite way to respond to those requests — especially when you're not interested?

— Giving till it Hurts

Dear Hurting:

Whether it comes from your CEO or a colleague, most workers have been asked at some point in their careers to give to the greater good. It's a fine notion for an employer to embark on a company-wide philanthropic program, such as payroll deduction plans, volunteering programs or matching gift pledges. Such corporate efforts can make a tremendous difference to nonprofit organizations, as well as benefit the workplace culture.

What counts, however, is the way in which an employer or co-worker asks for a charitable contribution.

"It isn't really appropriate for a corporation to say you have to donate to a specific charity, or for any individual to pressure another co-worker," cautions Jill Bremer, an etiquette, communications and image consulting expert in Oak Park, Illinois (www.bremercommunications.com).

The only appropriate method, she advises, is to simply make people aware of a charitable campaign — then just leave it at that. For example, you can send out brochures, make available a packet of information sheets, even talk directly to co-workers with whom you have a personal relationship. But the effort, Bremer said, "must be totally benign, with no pressure involved. Let the people come forward on their own."

Sometimes charitable campaign leaders make the mistake of urging co-workers for 100 percent participation. "They must realize they are fortunate to get whatever it is people decide to contribute…. It is up to the individual to set his or her own agenda for the charitable causes they wish to support."

On the other hand, workers on the receiving end of a solicitation should respond to such requests with tact.

If you can't support something, you don't need to slam the door, hang-up the phone or toss a solicitation packet in the trash in front of the solicitor to get your point across. Also, avoid passing judgment on someone else's charity program, or hemming and hawing and leaving the charity campaign leader wondering. Be polite and direct.

Bremer suggests saying something like: "No, thank you. I've already reached my limit for charitable donations this year. I contributed to XYZ charity this year. Try me again next year."

Then, acknowledge their effort and thank them for their time.

Electronically and Merrily Yours,

Ms. Carmen Courtesy

 

Ms. Courtesy will read over all your inquiries, select questions that will be of general interest, and do her best to answer them in a timely manner (keeping in mind that her column runs monthly). She is looking forward to hearing from you.

Ask Carmen Your Question!

 

 

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