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Jennifer Bradford wanted a job that would stretch her skills as
a magazine editor and raise her profile. So her boss suggested that
she take over managing the new online as well as traditional print
side of their magazine.
Bradford shrank from the proposal, concerned
that she new nothing about online publishing. She questioned whether
she was the right person for the job. But her boss pointed out
she'd get a substantial raise, a better title and greater visibility.
Her best friend declared, "So
what if you know nothing about online publishing? You know your magazine
backwards and forwards. There's no question that you can do
this job!"
She ended up taking the risk and was highly
successful in her new executive position. But if she hadn't been
pushed, she wouldn't have dared.
That kind of self-doubt is typical of some women
in business, said Lee Ann Howard, co-founder of the recruiting
firm Howard & O'Brien
in Cleveland in a recent article in Career Journal.com, an online
publication of the Wall Street Journal. "If a
job requires five skills and we have four, we'll decide that
we aren't qualified and let it go. But a typical man who has
two of the skills will take a chance and go for it."
"Yet this is why they're called promotions," said Carol
Gallagher, founder of the Executive Women's Alliance and a
career coach based in Oakland, CA in the CareerJournal.com article. "If
you weren't doing things you hadn't before, they would be lateral
moves."
Fortunately, many women have found the confidence
to push ahead, and the past 20 years have seen progress in terms
of the rise of women into managerial, executive and director positions.
In 1980, for example, the Fortune 100 (the world's largest
and most stable business operations) featured no women executives
such as company presidents, chief executive officers, chief financial
officers, and senior vice presidents. But by 2001, 11 per cent
were women, according to a report by the National Bureau of Economic
Research (NBER).
In addition, not only are women now a greater
presence in the corporate power structure than they were in the
1980s, but women executives tend to be younger (47 years versus
52), less likely to be lifetime employees (32 percent versus 47
percent), have spent less time in each of their jobs before being
promoted (3.4 years versus 4.0), and to have broken into the executive
ranks "much quicker (21
versus 25 years) than did their male counterparts," said the
NBER report.
Women Want More
Yet while 11 per cent is significant, it's
not enough, according to many experts. In fact, some studies have
shown a recent stagnation or even a backwards trend in the number
of female executives in different industries.
The percentage of major public companies with no female board members,
for example, has actually worsened in Philadelphia, Chicago and Georgia,
among the seven states and regions surveyed in 2005, according to
the InterOrganization Network, a group of seven organizations of
female executives.
"With few exceptions, we have not moved beyond tokenism in
the number of women in top leadership positions or serving on the
boards of communications companies. Men still hold the vast majority
of positions," commented FCC Commissioner Susan Ness in an
article published by the University of Pennsylvania. "The glass
ceiling is firmly in place."
Why the Lag
Observers blame the women's continued
lag behind men on a variety of factors. (SEE SIDE STORY.)
Corporate directors, who tend to be men, have
long had a tendency to choose people they know and trust well - and
those tend to be other men. These informal networks tend to exclude
women from critical decisions and opportunities. The solution:
women need to build and fortify their own supportive networks.
Easier said than done. Career coaches and executives
say too many women tend to act like worker bees rather than queen
bees; they focus too much on getting tasks done, and overlook networking
opportunities because the don't consider them "necessary" to
their work. They come across as hard workers with exceptional expertise
rather than as strong leaders who can manage and delegate.
Observers also cite other corporate cultural issues, including a
lack of role models, the failure of many women to seek credit for
what they do, the failure of their companies to spotlight them, and
the continuing challenge of women finding ways to successfully integrate
their work and personal lives.
What Companies Are Doing
For companies like Westaff, a leading provider
of staffing services, taking a gender-blind, merit-based approach
naturally brings women into positions of power. For its role in
promoting women into leadership roles, for example, Westaff was
recently honored by the University of California Graduate School
of Business. The business school found that Westaff was among the
top three of California's 200 largest
publicly traded companies with more than 35 percent women directors
and executive officers.
"Throughout our organization, we hire and promote people based
on their abilities, experience and drive to succeed," said
Westaff President and Chief Executive Officer Trish Newman. "I
believe that the strength of our leadership team is in its balance.
We're a company with a lot of opportunity for both men and
women with skill and drive."
Optimists believe that more companies like Westaff
will come to recognize the merits of rewarding the most talented
- entrusting key aspects of a company to their very best people -
regardless of gender. It makes good business sense. Organizations
with greater gender and cultural diversity in their management ranks,
according to recent studies, outperform those organizations with
less diversity.
"For America to compete, we must have the best and brightest
in our corporate boardrooms," said Lynn Utter, chief strategy
officer for Coors Brewing Company, according to an article published
by the McCombs School of Business. "Women bring a different
perspective to business challenges. Diversity of thought brings the
best answers."
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