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In order to build employee support for a program, solicitations
for donations should always be respectful. Employees should never
be pressured rather than invited to donate.
To keep solicitations from backfiring, e-mail is usually a safe
route.
"It's very onerous for some people to be given the message
that, 'Yes, it's voluntary but you'd better do
it anyway.'" Jern said. "That's why I prefer
e-mail. Everyone gets the message instantly and it can contain a
lot of logistical information. Those who wish to respond can and
those who have already given to a particular cause or who just can't
afford to give don't have to be embarrassed by saying 'No.'"
If you find yourself in the awkward situation of having to refuse
to donate, however, brevity is best, experts say.
Just a quick: "No, thank you. I've already reached my
limit for charitable donations this year. Try me again next year," should
work just fine. You don't have to hang up the phone or toss
a solicitation package in the trash in front of the solicitor to
get the point across.
If, on the other hand, you decide to say "yes" to a
solicitation, here are some useful tips from Charity Navigator's Workplace
Giving Guide for a smart way to go about giving:
- Examine your values to determine which causes you want to support.
B efore you participate in your employer's workplace giving campaign,
take some time to reflect on the issues you feel are most crucial.
- Review your personal finances to determine how much you can
afford to give. Once you've honed in on your charitable interests,
you'll need to set some giving goals. In general, it is estimated
that average annual giving is 3.2% of income. Apply this percentage
to your annual income and see if you are comfortable with that
level of giving.
- Maximize the amount of money going to charity by reviewing your
employer's matching program. Many employers will match charitable
donations made by their employees throughout the year. Often employers
extend these matching programs to include gifts made through workplace
giving campaigns.
- At the end of the year, find out how your donations were put
to use. Find out what successes the charity had during the year
by reviewing the charity's Web site, reading its annual report
or directly communicating with the charity.
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